Publisher: Valentine & Sons, Ltd
Country: United Kingdom (Dundee/London)
Publication Era: Late 1930s - early 1950s
Notes: The Valentine Company, a lithographic printing firm, was founded in 1825 in Dundee, Scotland by John Valentine. His son James became an early pioneer of photography and by the 1860’s his work was being reproduced by the Valentine Company as prints and stereo-views. After James’ death in 1879 his two sons, George Dobson and William Dobson took over the Company, but in 1884 George moved to New Zealand where he became a landscape photographer. In 1880 Valentine began producing Christmas cards and by 1896 they began printing postcards. Up until 1882 they had only published views of Scotland, but they began expanding into other tourist markets especially after their postcard business took off. Other offices opened in Jamaica, Medeira, Norway, Tangier, Canada, and New York. They produced a great range of view-cards that were mostly printed in Scotland in tinted halftone lithography or issued as real photo cards. In addition they produced a vast array of other products that held photographic images. All interests outside of Great Britain were sold in 1923. By 1929 they had given up their photo portraiture work to concentrate solely on postcard production. But they did not anticipate the public’s growing demand for colour cards and by the 1950’s their business was suffering. In return they put most of their efforts into greeting cards. They were purchased by John Waddington & Co. in 1963, which passed on to Hallmark Cards in 1980. Dundee operations closed in 1994. (Source: Wikipedia).
Valentine used various designs for the backs of their postcards
Snow White and the Seven Dwarfs (1) - high gloss finish on the front, which causes the cards to curl slightly. The cards are not numbered.
VA001 Apr. 1939
VA005 Nov. 1938
VA006 Feb. 1939
Snow White and the Seven Dwarfs (2) - same images as in the previous series. Colours changed on some cards. Bolder colours throughout. Some text omitted. Matt finish. The cards in this series are numbered.
VA010 Aug. 1939 4228
VA011 1938 4229
VA013 Aug. 1938 4231
Snow White and the Seven Dwarfs (2a) - as previous series, with advertising for various popular seaside resorts. Other towns I have noted are: Margate, St. Annes-on-Sea, Bournemouth and Ilfracombe. No doubt there are more. Apart from the town name, the text is always the same. Not surprisingly, the 'Dopey' card was not used for this advertising campaign. Nor was the Snow White card.
Snow White and the Seven Dwarfs (3) - cards are not numbered.
Catalogue Nos 29 - 40 are reserved for future use.
Snow White and the Seven Dwarfs (3a) - at first glance, this series appears to be the same as the previous one. Take another look, they are different drawings. The spacing of the text is also slightly different.
Catalogue Nos 47 - 60 are reserved for future use.
Snow White and the Seven Dwarfs (4) - One of my personal favourites. An endearing series of beautiful images. Note: for the sake of aesthetics, I have not placed these in the order that they should be in.
Catalogue Nos 77 - 90 are reserved for future use.
Cat. Nos 97 - 115 are reserved.
Ferdinand the Bull (1)
Catalogue Nos 121 - 128 are reserved for future use.
Ferdinand the Bull (2)
Cat. Nos 135 - 140 are reserved.
Water Babies - from the Silly Symphonies series.
Catalogue Nos 147 - 150 are reserved for future use.
MerBabies - from the Silly Symphonies series.
Catalogue Nos 155 - 160
are reserved for future use.
Bambi - Birthday cards for the very young. These six cards represent the complete series.
Birthday cards with embossed decorative borders (some-one please explain the meaning of 111/2MM)
Catalogue Nos 184 - 200 are reserved.
Birthday cards with normal borders
Catalogue Nos 212 - 230 are reserved for future use.
Catalogue Nos 237 - 250 are reserved for future use.
Birthday cards with die-cut, coloured borders
Catalogue Nos 253 - 270 are reserved for future use.
I have grouped the following postcards according to the main character depicted.
Catalogue Nos 298 - 350 are reserved for future use.
Catalogue Nos 393 - 450 are reserved for future use.
Mickey and Donald
Catalogue Nos 476 - 520 are reserved for future use.